GENeration United (GEN U) is a new initiative for young leaders ages 23-45, or young at heart, to ignite their inner philanthropic spirit and engage in meaningful activities that address the needs of central Illinois.
Rallying around a common goal boosts company morale and lets employees know they are working for a company that cares about the community. Working collectively emphasizes the fact that their efforts really do make a difference.
Offering volunteerism and service projects for employees and educating them on the needs and services in our area allows them to see firsthand the impact they can have on the community. The programs the United Way funds are utilized by your employees, their friends and family and their neighbors. With the needs being greater every year, educating your employees on how their philanthropic gifts translate in our community can be a key to success for workplace campaigns and the overall community campaign.
Providing opportunities for employees to share ideas and take ownership of activities creates a philanthropic environment within your company and encourages them to take pride and responsibility for their volunteer commitments.
By engaging employees in year-round activities, you will boost your workplace campaign efforts. Running a more successful campaign increases recognition opportunities and community visibility showing your support and portraying your commitment to the residents of central Illinois.
Being a GEN U company encourages employees to get involved in the community. The activities provide opportunities to build professional relationships outside of the workplace not only for the philanthropic support of the community but for the promotion of your company.
Download the Steps to Becoming a GEN U Company
For more information, contact Lea Ann Heuser at leaann.heuser@unitedway.org.
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